The technology industry celebrates disruptive technologies and brags about revolutionary new features and products. Lots of great technology has been created this way. Most of the time, our product’s users don’t want to be disrupted or revolutionized. They just want things to work. In this talk, you will learn to think of your users first when designing your software or website. Thinking this way will allow your users to better understand changes and embrace new, great features instead of fearing them.