The growth of internet usage in developing countries has been very uneven, with adoption focussing mainly in urban centres. But this is a trend that is rapidly changing in areas like South Asia and Africa. As billions of users get added to this ecosystem by 2020, many of them using technology for the first time, it brings with it a ton of new challenges. As the internet expands to accommodate a larger user base in Asia, huge gaps are created between what the consumers want and what engineers build as a digital solution.

This talk focuses on exploring how we can give the best performance for users from these areas by considering their usage patterns and behaviours, with a special focus on mobile performance

• How can we build websites for illiterate people?

• How can we improve the performance of our websites in spite of terrible infrastructure?

• How can we come together to make the best digital experience we can for the people who have only started embracing the internet recently?

Because they will be the users of tomorrow.