Development Teams have plenty of considerations to prioritise before they push to production. Accessibility is often de-prioritised in favour of other tasks. After all, accessibility is hard to implement, it takes too long and it doesn’t affect that many of our target audience. 

Right? Wrong. 

This talk aims to encourage the audience to think more widely about the many many different types of people that they are building for. Some simple considerations will make a huge difference to how people can use your product, ultimately broadening your user base and improving your conversion rate.